The area of focus for this first blog entry revolves around the development and launch of the new Clearstep website, realising the need to update our website to accommodate digital trends and the needs of our practitioners, Clearsteps business development team worked on providing an easy to navigate, interactive and smart phone friendly website.
Prior to the new Clearstep website, there was no avenue for Clearstep to trade via e-commerce. However now our practitioners can use our website to purchase tools and equipment they require to apply Clearstep within their practice, this is only one of the new features on our website; others include:
· New practitioner area
· Social media integration
· Testimonial page
· Online sign up
· Invoice payment feature
· Notice board
The launch of the new website has coincided with the revitalisation of the Clearstep brand, this has given us a fantastic opportunity to freshen up the brand identity of Clearstep and it has meant that the brand now has a vibrant look which reflects back to the personality and values of our company.
After months of development, the new website was finally launched at the end of September 2011 and was well received by the visitors of the website. Now that the new website is launched, Clearstep have a fantastic platform to build upon and in 2012 we will look to add affiliate websites under the Clearstep umbrella and take advantage of certain gaps within the dental & orthodontic industry. We very much look forward to updating our followers in the near future!
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